Leagas Delaney appoints Ogilvy's Hay as CEO and partner

Leagas Delaney has appointed Ogilvy Asia-Pacific's Fergus Hay as its chief executive and partner.

Leagas Delaney appoints Ogilvy's Hay as CEO and partner

Hay was most recently based in Singapore as Social@Ogilvy’s managing director for Asia-Pacific and managing director of global brand management for Ogilvy Asia-Pacific.

He has recently moved to London and his first day at Leagas Delaney was 14 March. 

"They called me, and it was the proposition of a lifetime," Hay said, adding that he had just completed the Trium Executive MBA, a joint-programme by the London School of Economics, New York University’s Leonard N. Stern’s School of Business and HEC Paris.

Hay has been tasked with leading LeagasDelaney alongside the agency's chairman and co-founder Tim Delaney and help ‘transform’ the business, updating it to compete in the modern landscape.

"The challenge is that the thinking [at Leagas Delaney] is world-class, but the creative product hasn’t moved beyond ad and print. Tim [Delaney] said, ‘I need to think about the future legacy’," Hay said.

Hay outlined the goal of turning LeagasDelaney into the best creative shop in London. This involves ensuring the agency has all skills it needs.

"I need to work with our talent here and make sure they can make the transition to modern, creative work. We are also actively in the market looking for talent who are ready to get into a rocket ship that’s about to take off," Hay said.

The agency will adopt a variable model that works with the best specialists. "We will appoint strong leaders that will lead expert teams adapted to the clients and projects we’re working with," Hay said.

Success, he concluded, will be judged by the number of clients won, the amount of revenue gained and the agency’s reputation in the market.

Leagas Delaney currently has offices in London, Hamburg, Milan, Shanghai and Los Angeles. Its clients include Patek Phillipe and Lil-Lets.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More