Leagas Delaney boosts top team

Leagas Delaney is expanding its senior management line-up with the promotion of Neil Hurman, the deputy media director, and Paul Tredwell, the former head of the Adidas account.

Leagas Delaney is expanding its senior management line-up with the

promotion of Neil Hurman, the deputy media director, and Paul Tredwell,

the former head of the Adidas account.



Hurman rises to media director of the London agency. He replaces Jerry

Fielder, also the agency’s chairman, who assumes responsibility for the

Leagas Delaney Group’s international media spanning the US and

Europe.



Tredwell steps up to the new role of client services director, a task

previously handled by the agency’s chief executive, Bruce Haines.



The moves are part of the agency’s five-year expansion plan outlined by

Haines following the agency’s buyout from the Abbott Mead Vickers Group

last March. Hurman and Tredwell’s promotions follow the appointment of

Nick Hough last week as Leagas Delaney’s first managing director in four

years. Hough joins Leagas Delaney in August from Lowe Kuiper & Schouten

in Holland, where he has been managing director since 1995.



Haines said: ’The promotions are in tandem with Hough’s, in that we want

to get a layer of management into the London office to enable those

people who have been in charge to concentrate on growing the group.’



Tredwell said: ’As Leagas Delaney enters a new phase, we aim to make

certain improvements. Attracting and keeping the best people will be

part of my role.’



Hurman said: ’My job will be to help Leagas Delaney be the best,

media-literate agency it can possibly be.’



Tredwell worked at Young & Rubicam, Abbott Mead Vickers BBDO and Euro

RSCG, before moving to Leagas Delaney in 1996. Hurman joined Leagas

Delaney in 1989 from Ray Morgan & Partners, becoming deputy media

director in 1993.



Newsmaker, p10.



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