Leagas Delaney is expanding its senior management line-up with the
promotion of Neil Hurman, the deputy media director, and Paul Tredwell,
the former head of the Adidas account.
Hurman rises to media director of the London agency. He replaces Jerry
Fielder, also the agency’s chairman, who assumes responsibility for the
Leagas Delaney Group’s international media spanning the US and
Tredwell steps up to the new role of client services director, a task
previously handled by the agency’s chief executive, Bruce Haines.
The moves are part of the agency’s five-year expansion plan outlined by
Haines following the agency’s buyout from the Abbott Mead Vickers Group
last March. Hurman and Tredwell’s promotions follow the appointment of
Nick Hough last week as Leagas Delaney’s first managing director in four
years. Hough joins Leagas Delaney in August from Lowe Kuiper & Schouten
in Holland, where he has been managing director since 1995.
Haines said: ’The promotions are in tandem with Hough’s, in that we want
to get a layer of management into the London office to enable those
people who have been in charge to concentrate on growing the group.’
Tredwell said: ’As Leagas Delaney enters a new phase, we aim to make
certain improvements. Attracting and keeping the best people will be
part of my role.’
Hurman said: ’My job will be to help Leagas Delaney be the best,
media-literate agency it can possibly be.’
Tredwell worked at Young & Rubicam, Abbott Mead Vickers BBDO and Euro
RSCG, before moving to Leagas Delaney in 1996. Hurman joined Leagas
Delaney in 1989 from Ray Morgan & Partners, becoming deputy media
director in 1993.