Leagas Delaney signs up Savage

Tiger Savage has quit Bartle Bogle Hegarty to take up the post of head of art at Leagas Delaney. Her copywriting partner, Mark Goodwin, will move with her.

Tiger Savage has quit Bartle Bogle Hegarty to take up the post of

head of art at Leagas Delaney. Her copywriting partner, Mark Goodwin,

will move with her.



The team will join as one of up to four pairs of creative directors

reporting to Tim Delaney, executive creative director at the agency, in

a restructured creative department. Another senior team is expected to

be recruited shortly.



The head of art post has been vacant since the departure of Dave Dye to

BMP DDB earlier this year (Campaign, 4 April).



Savage said: ’Leagas Delaney is one of the few places we’d work. The

agency’s got some great clients and is very active in pitching. Tim’s a

great creative director, so we’re very excited. But BBH is a hard place

to leave and I’m sad to be going.’



Goodwin added: ’We weren’t looking around, but Tim made us an offer

that’s too good to be true.’



Savage joined BBH in 1994 with her long-time copywriting partner, Paul

Silburn, who left for Lowe Howard-Spink early last year. She has since

partnered Goodwin on work that includes the recent Salon Selective

commercials for Elida Faberge.



’They’re a talented team with some exciting work behind them,’ said

Delaney, who first approached Savage and Goodwin two months ago. ’We

have a very different structure here. Because of its scale, BBH has

become process-oriented, but creatives are most exhilarated with

everything going on around them.’ Leagas Delaney’s client list includes

Adidas, the BBC, Harrods and the Guardian.



BBH’s executive creative director, John Hegarty, said: ’They’re an

outstanding pair. Unfortunately we can’t offer them similar positions

and everyone wants to move on. I did it myself.’



Before BBH, Savage was at Simons Palmer Denton Clemmow and Johnson,

where she teamed up with Silburn. They left following the departure of

the creative directors, Chris Palmer and Mark Denton, saying ’the place

just wasn’t the same’.



The pair won a number of creative awards, including a best individual

poster gold at the 1996 Campaign Poster Awards for Nike’s ’Mr Sampras to

serve’.



The colourful Savage also appeared in her own Mercury One-2-One

commercial, being chatted up by a barman.



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