Lean Mean Fighting Machine wins Domestos global digital account

Be the first to comment
Domestos: 'flush tracker' by Lean Mean Fighting Machine
Domestos: 'flush tracker' by Lean Mean Fighting Machine

Unilever has appointed Lean Mean Fighting Machine as its global digital agency of record for its Domestos bleach brand.

Lean Mean Fighting Machine will lead the digital strategy and produce digital creative campaigns across Domestos' 35 global markets.

Unilever invited Lean Mean Fighting Machine to pitch for the business, following the launch of its "flush tracker" campaign for Domestos in December last year.

It is understood to have won the business in a competitive pitch against Huge and DKLW Lowe.

Marco Maggiorotto, global brand director at Domestos, said: "We were delighted with the hugely successful 'flush tracker' campaign, created for us by Lean Mean Fighting Machine, to raise awareness of the Global Sanitation issue. And now, they've excited us with their creative thinking and ideas for what happens next."

Tom Bazeley, managing partner at Lean Mean Fighting Machine, said: "Household bleaches and cleaners do not leap out at you as things to spend time with on the internet.

"This means we have to work harder to command people's attention than other, higher-involvement categories."

Lean Mean Fighting Machine already works with Unilever on its Snuggle fabric softener brand.

Follow @shearmans on Twitter


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham

Just published