Lebedev's i to feature media page

Alexander Lebedev's 20p-priced newspaper i is launching a dedicated media page on Monday.

Lebedev's i to feature media page

It will be published every week on Monday, the same day as The Guardian's media supplement. It will be edited by Ian Burrell, the media editor of The Independent, the sister paper of the i.

The first media page will feature a column by Claire Beale, the editor of Campaign, the sister title to Haymarket-owned Media Week.

Beale will alternate as a columnist with Danny Rogers, the editor of PR Week, another Haymarket-owned publication.

Burrell said: "The i is a concise new newspaper aimed at a modern readership with a big interest in the media and how it works. We will have dedicated coverage on the subject every Monday with insightful columns from the best specialist writers such as Claire Beale on advertising and Danny Rogers on Public Relations."

In April last year, The Independent downsized its media section from five pages to two pages as part of the redesign of the paper following its purchase by Russian businessman Lebedev.

This weekend brings the launch of the first TV ad campaign for i, by McCann London.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published