Lee Cooper appoints Pira for web launch

- Lee Cooper has appointed technology consultancy Pira International to launch it on the internet, following a review of its marketing strategy.

- Lee Cooper has appointed technology consultancy Pira International to launch it on the internet, following a review of its marketing strategy.

The site is scheduled for launch on May 28th, and is aiming to build on the strong brand loyalty already existing amongst their younger buyers whilst also using the net to reach a new generation of customers.

Although the creative approach has yet to be finalised, Pira MD Mike Hancock, said: "This is an exciting project for us, and we are looking forward to working closely with the company as its online strategy evolves."



Topics