Lee replaces Constantine as MD of Newcast

ZenithOptimedia has promoted its commercial director, Christian Lee, to the role of managing director of its branded content arm, Newcast UK.

Christian Lee: responsible for growth and development
Christian Lee: responsible for growth and development

Lee replaces Paul Constantine, who had been Newcast's managing director since October 2010. He took over from Mark Waugh, who is now the global managing director of Newcast. Waugh had led the UK division from its inception in 2007.

Constantine will continue in his role as managing partner of ZenithOptimedia, focusing on business growth across clients including Comparethemarket.com.

Lee, who has worked for the agency for 11 years in roles including client services director, new-business and marketing director, will take up the position immediately and continue to report to Gerry Boyle, the UK chief executive of ZenithOptimedia.

In his new role, Lee will be responsible for continuing growth and development at Newcast, which has grown to billings of more than £45 million and a team of 22 since its launch.

Content that Newcast has produced on behalf of clients includes B&Q's long-running sponsorship and content partnership with 4Homes and O2's live streaming of a Kasabian gig on YouTube.

Boyle said: "I am delighted that Christian has accepted the challenge of continuing the momentum we have in the content space and leading Newcast into the future."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).