Leerdammer 'Elf' by RKCR/Y&R

Bel UK is aiming to position Leerdammer as an everyday cheese with the message that it is 'not as mild as you might think'.

The campaign aims to raise the profile of the cheese among UK consumers.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE