LEGENDS OF COMMERCIALS PRODUCTION: Animators

NICK PARK
Age 43
Based at: Aardman Productions, UK
Daily fee n/a

Career highlights Master of clay animation, Park won Oscars for Creature Comforts and The Wrong Trousers and A Close Shave, both starring Wallace and Gromit. He gave The Electricity Board a cuddly image with his "creature comfort ads.

Would you believe Park has said: "I see myself in Gromit more than anybody, though I can't even go into why."

What people are saying BMP DDB's John Webster says Park, together with Aardman's Peter Lord, "changed the face of animation. Suddenly it was about wit and excitement instead of the violent Tom and Jerry stuff, and a lot of that came out of tiny nuances such as a character scratching his ear - a real revolution in stop-frame animation."

JOHN LASSETER
Age 45
Based at Pixar, Emeryville, California
Daily fee n/a

Career highlights Lasseter produced the famous and ground-breaking short film of two animated anglepoise lamps. He directed the first ever animated film to pick up an Oscar nomination, Toy Story, and has worked on hundreds of ads.

Would you believe Lasseter won his first award at the age of five when he was awarded $15 from the Model Grocery Market in Whittier, California, for a crayon drawing of the Headless Horseman.

What people are saying Apple's Steve Jobs says Lasseter "more than anyone else has shaped Pixar into the world-class animation studio it is today".

RICHARD WILLAIMS
Age 69
Based at Canada
Daily fee n/a

Career highlights After studying animation under Disney, Williams went on to make a name in commercials animation and was responsible for the Cresta Bear and the Ki Ora Orange ads.

Would you believe Williams describes himself as "a kind of New York Dixielander and used to play the cornet and flugelhorn with the famous trumpeter Max Kaminsky. Williams now spends most of his time lecturing on animation and has become the master of the masterclass.

What people are saying "Richard is certainly recognised as the genius among animators, the master of them all, Carl Gover says.

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