LEGENDS OF COMMERCIALS PRODUCTION: Art Directors

LOUISE KNEPSCHELD
Age 36
Based at Cape Town, South Africa
Daily fee n/a

Career highlights "Trials for Lynx, directed by Steve Reeves, BMW's "pool", directed by Daniel Barber, and a Nestea campaign, directed by Kevin Donovan for Leo Burnett, Toronto.

Would you believe Knepscheld makes models as well as art directing and when "trials needed a graveyard scene she had to make covers to conceal BACC-forbidden crucifixes from the film. People who have worked with her delight over how she is so prepared pre-shoot, anticipating their needs before they even know what they need. Knepscheld knows more about rugby than members of the South African rugby team, according to Tim Marshall, the managing director of Another Film Company, who worked with her on the Lynx shoot.

What people are saying Marshall says: "I don't want to tell you about her, as she'll always be booked up. She's that brilliant. She's one of the best I've ever worked with. Rosie Arnold, Bartle Bogle Hegarty's creative director, echoes: "Everything and more was there when you arrived. The set for every scene had gone beyond what we wanted of her. She's a dream to work with."

KAVE QUINN
Age 40
Based at London
Daily fee £600 per day (guide price)

Career highlights Quinn was behind the kitsch feel for the Heineken campaign starring the magician Paul Daniels, directed by Chris Palmer. More recently she developed the sets for the Walkers crisps spots with Victoria Beckham, directed by Paul Weiland. She also art directed Trainspotting.

Would you believe Quinn's real specialism is texture. She uses contrasting materials to give a desirable depth to her sets.

What people are saying Mary Francis, the managing director of The Paul Weiland Film Company, says: "What I respect about Kave is that whatever money is available for any job, both her enthusiasm and the quality of her work is consistently good. Weiland adds: "There's always something inside Kave."

GAVIN BOCQUET
Age 45
Based at London
Daily fee £600 per day

Career highlights Bocquet has recently been busy working on the new Star Wars movie, Attack of the Clones. But he also has a wealth of great commercial credits under his belt. Among other campaigns, Bocquet was the art director behind Reebok's "sofa ad and Carling's "cracking" spot.

Would you believe Bocquet demonstrated his versatility by building the crashed airplane in "cracking out of cardboard.

What people are saying Colin Gregg, a director at Stark Films, comments: "I think Gavin's only ever asked me five questions while I've been working with him. Like all people who are good he doesn't have to keep asking a lot of questions. He can read between the lines and really responds to the instincts of a director."

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