LEGENDS OF COMMERCIALS PRODUCTION: Composers

SRDJAN KURPJEL
Age 30
Based at Europe
Daily fee Fee starts at £2,500 for a commercial

Career highlights Kurpjel has worked on ads for Metz, Mercedes, Audi, United Airlines and MTV. He has also worked with Scott Walker and Johnny Depp.

Would you believe He wrote a song which was a number one hit for the Bosnian equivalent of Robbie Williams. Kurpjel fled the war in his homeland and has lived in Austria, France and Germany and the UK. He set up his first sound studio in his bedsit, but one afternoon, when he had three US clients sitting on his bed, his pregnant wife put her foot down and insisted he start up a proper studio.

What people are saying "He doesn't think naturally. He's a very strange man, but he has a very fresh approach and he knew what we wanted, Jason Ayers, the deputy head of TV at HHCL, says.

JOHN ALTMAN
Age 50s
Based at Jeff Wayne Music, London
Daily fee starts at £2,500 for a commercial

Career highlights Commercials credits include arrangements for Levi's "odyssey", Lynx's "ideal woman", the first Stella Artois "reassuringly expensive spot and Sainsbury's "recipes".

Would you believe Altman put the whistle into Monty Python's Always Look on the Bright Side of Life. He has appeared on Top of the Pops with acts ranging from Bjork to Aled Jones. He toured with Van Morrisson and Hot Chocolate. and wrote a jingle for Anchor Butter with Salman Rushdie.

What people are saying "He has a phenomenal knowledge of music and the variety of his work never ceases to amaze me. He understands advertising and how to condense music into 30 seconds, according to Andy Gulliman, a TV producer at BBH.

JEFF ELMASSAIN
Age 35
Based at Endless Noise, Los Angeles, USA
Daily fee "Whatever the marketplace will bear."

Career highlights Nike's "freestyle campaign, for which he worked on 40 spots over two months. He also worked on Ghost, The Player and ads for Budweiser, American Express, Hersheys and Honda.

Would you believe He played with the LA Philharmonic Orchestra at the age of 12. He has just been given a green light from Warner Brothers for an animated Christmas musical he has co-written.

What people are saying "He's a classically trained musician, but also a terrific sound designer. Most of all, he's a pleasure to work with. He's collaborative and he'll keep working until it's right, Hal Curtis, the creative director at Wieden & Kennedy, Portland, says.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).