LEGENDS OF COMMERCIALS PRODUCTION: Cost Consultants

ANTHONY HILTON
Age 61
Based at Hamburg
Daily fee Undisclosed

Career highlights Hilton started his career in marketing at Procter & Gamble and then worked as a producer for 28 years, starting at CDP where he worked with Alan Parker, David Putnam and Charles Saatchi. Current clients include Wrigley, Kellogg, Lever Faberge and Becks.

Would you believe He enjoys playing with remote-controlled airships and once owned a restaurant in Portugal.

What are they saying "Anthony helps to build trust in a field where a lot of clients are still insecure and this also helps the agency. But most of all he does not try to save costs at the expense of the creative work, according to Ralf G Neumann, the chief executive officer of BBDO Dusseldorf.

PAUL MAVIS
Age 41
Based at Madison Advertising Management, New York
Daily fee Works on retainer or project basis

Career highlights A recent Pfizer shoot in Brazil where he met Pele. He has also worked with Apple, BMW, IBM, Mercedes-Benz and MTV.

Would you believe Mavis quit his job as an agency head of production to become a cost consultant because he wanted to start a family and the travel was not compatible with this ambition.

What people are saying "He's always willing to discuss things openly, and when things are running smoothly he doesn't feel the need to justify his presence. He does the job without making a drama out if it, Bill Thompson, the creative group head at McCann-Erickson London, says.

DAVID PRYS OWEN
Age 50
Based at London
Daily fee Works on retainer or project basis

Career highlights "Still being in business with a good roster of blue-chip clients."

Would you believe Prys Owen was nominated by a whole host of agencies and production companies - surely his natural enemy? Unusually for a cost consultant, Prys Owen prides himself on looking at the script and its creative demands as well as the budget on the page.

What people are saying "He gets very involved and he looks at the treatment as well as the script. He is very thorough but he works with you, not against you, Frances Royle, the head of TV at Bartle Bogle Hegarty, says.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).