Lego's partnership with Shell 'not awesome', according to Greenpeace viral

Lego lovers be warned - the typically idyllic scene at the beginning of this video is not as it seems. Prepare to watch the happy toy characters drowned by a rising tide of oil, overseen by a cigar-puffing Shell executive.

The film is the latest phase in Greenpeace’s campaign to get Lego to end its ties with Shell, after the Danish toymaker released a statement defending its association with the brand last week.

The ad features a solemn cover version of the theme song from the recent Lego movie, ‘Everything is Awesome’.

Brand: Greenpeace

Client: Mel Evans, Arctic campaigner, Greenpeace

Agency: Don’t Panic

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More