Leith London has completed its management line-up with the
appointment of Sarah Ryder as its planning director.
Ryder will sit alongside the agency's management team with the managing
director, Jeremy Pyne, and the creative directors, Paul Silburn and John
Messum. The agency has been without a planning head since its launch in
Ryder joins from Campaign Palace, where she had been responsible for
running the Australian agency's planning department since September
While there she had overseen the strategic development of the Westpac
bank account before the Olympics.
Ryder said: 'It was a great experience being out in Australia, but I
felt ready to come back and move on to the next challenge. It's unusual
to get such a strong management team of bright, yet unpretentious and
Before Campaign Palace, Ryder had worked as a senior strategic planner
at M&C Saatchi on the British Airways and Fosters lager accounts. She
joined the agency when it launched in 1995.
Ryder also worked at Butterfield Day Devito Hockney, where she wrote the
award-winning Co-op Bank IPA Effectiveness Paper.
Before that, she had worked at BDH in Manchester from 1987 through to
Pyne said: 'Sarah perfectly fits the bill as she has a brilliant balance
of experience and energy as well as a creative and strategic approach to