Leith launches direct marketing arm

Leith London is launching a direct marketing arm and has scooped Sony Europe's business-to-business account as its first client.

The new arm, Leith Direct, has been set up to provide Leith London with alternative revenue streams by offering clients a choice of either direct-only solutions or fully integrated campaigns.

The initiative will be run by Helen Lardner, who will head the client services side of the business, and the creative director, Gareth John.

The new Sony business comes with Lardner and John from their previous agency, Langham Works (previously called DLFC), and was won without a pitch. Leith Direct has also picked up one other, undisclosed client.

Lardner has spent the past two years as a direct marketing consultant for agencies including Langham Works and Swordfish.

Before this, she worked at OgilvyOne, where she ran the Royal Mail account, and HTP Wunderman, where she ran the Ford of Britain business.

Lardner and John first teamed up at Langham Works on campaigns for Tesco Personal Finance, DFDS Seaways and Sony Europe.

Jeremy Pyne, the managing director of Leith London, said: "We're delighted to have found such a strong and well-proven team to form the foundations of our direct offering. We look forward to developing more direct-only opportunities for Leith London, as well as offering all clients access to an integrated service."

Lardner said: "We like the friendly and open approach that Leith takes and we're looking forward to generating more exciting opportunities together in the future."

The announcement follows news two weeks ago that Mike Cornwell, the former TBWA\GGT chief executive, is in talks with Mother with a view to launching a DM agency.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).