Leith set to release Coors Light ad

LONDON - Leith has released a new ad for Coors Light, featuring two white geeks performing a rap with West Indian accents.

Coors Light...ad by Leith
Coors Light...ad by Leith


The "hear me now" ad will break next Friday and air for eight weeks, supported by a £3 million integrated marketing campaign.

Steve Mitchell, the senior brand manager for Coors Light, said: "‘Hear me now' captures the brand's infectious party spirit and brings the personality of Coors Light to life through the stars of the ad."

The brand has also developed a partnership with MySpace, providing a platform to talk to the stars of the ad, as well as outtakes from the commercial.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).