Leith set to release Coors Light ad

LONDON - Leith has released a new ad for Coors Light, featuring two white geeks performing a rap with West Indian accents.

Coors Light...ad by Leith
Coors Light...ad by Leith

The "hear me now" ad will break next Friday and air for eight weeks, supported by a £3 million integrated marketing campaign.

Steve Mitchell, the senior brand manager for Coors Light, said: "‘Hear me now' captures the brand's infectious party spirit and brings the personality of Coors Light to life through the stars of the ad."

The brand has also developed a partnership with MySpace, providing a platform to talk to the stars of the ad, as well as outtakes from the commercial.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).