Lenovo hires We Are Social for global social media account

Lenovo, the Chinese technology manufacturer, has appointed We Are Social as its first global social media agency of record.

Lenovo: the pursuit by Saatchi & Saatchi New York
Lenovo: the pursuit by Saatchi & Saatchi New York

We Are Social will manage Lenovo’s social media activity from its New York and Singapore offices. It won the business after a four-way competitive pitch.

The brief includes creating content, measurement, product launches and crisis management.

Lenovo previously looked after its social media in house.

Rod Strother, director, digital and social centre of excellence at Lenovo, said the hire is part of Lenovo’s strategy to be "the most talked about personal technology brand".

Lenovo recently overtook Hewlett-Packard to become the world’s number one PC maker, in terms of shipments made.

In the past couple of years Lenovo has embarked on a strategy designed to help it to become a well-known consumer brand and it rolled out a global campaign by Saatchi & Saatchi in June last year.

Its most recent campaign was shot by the James Bond director Martin Campbell on behalf of Saatchi & Saatchi New York.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published