Lenovo hires We Are Social for global social media account

Lenovo, the Chinese technology manufacturer, has appointed We Are Social as its first global social media agency of record.

Lenovo: the pursuit by Saatchi & Saatchi New York
Lenovo: the pursuit by Saatchi & Saatchi New York

We Are Social will manage Lenovo’s social media activity from its New York and Singapore offices. It won the business after a four-way competitive pitch.

The brief includes creating content, measurement, product launches and crisis management.

Lenovo previously looked after its social media in house.

Rod Strother, director, digital and social centre of excellence at Lenovo, said the hire is part of Lenovo’s strategy to be "the most talked about personal technology brand".

Lenovo recently overtook Hewlett-Packard to become the world’s number one PC maker, in terms of shipments made.

In the past couple of years Lenovo has embarked on a strategy designed to help it to become a well-known consumer brand and it rolled out a global campaign by Saatchi & Saatchi in June last year.

Its most recent campaign was shot by the James Bond director Martin Campbell on behalf of Saatchi & Saatchi New York.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).