Leo Burnett launched its Starcom media network on Wednesday,
creating a new global media brand with billings of dollars 7.3
As of Wednesday, virtually all Burnett’s media divisions and departments
will adopt the Starcom name and operating model.
In the UK, the Burnett media department will move into new offices
within the agency’s Sloane Avenue headquarters under the joint managing
directors, David Connolly and Richard Beaven. The agency is now
searching for a chief executive for its European offering.
All Starcom offices will have access to proprietary tools, research and
studies and will be linked by an intranet. The network will be headed by
Jack Klues, the chief executive, and Bob Brennan, the chief operating
officer. A Starcom board will also include Jeff Fergus, Leo Burnett’s
group president of Europe, Frank Voris, formerly the finance director of
Burnett USA, and Mark Cranmer, the chief executive of Starcom’s UK
sister company, Motive. Motive will remain a separate brand in the UK,
while tapping into the Starcom network.
Rick Fizdale, chairman of Burnett, said: ’Our clients want to dissolve
regional and national borders and to seek one superior resource for