Leo Burnett launches McDonald's breakfast ads

LONDON - Leo Burnett has launched two new ads for McDonald's, promoting the chain's breakfast menu.

The two ads feature a range of different activities which people get up to at 6.37am and 8.51am.

The idea is to show that whatever the routine, McDonald's has something to offer everybody.

David Wood, client services director at Leo Burnett, said: "Breakfast has always been at the core of the McDonald's brand.

"This campaign is a great opportunity to remind people what they love about McDonald's and how it fits into their morning, and to talk about the brand at its absolute best."


Project name

Jill McDonald, Senior Vice President and Chief Marketing Officer, UK and Northern Europe, McDonald's
Creative agency
Leo Burnett
Philip Deacon/ Bertie Scrase
Art director
Bertie Scrase/ Philip Deacon
Planner (creative agency)
Rebecca Harris
Media agency
Planner (media agency)
Rebecca Burke
Production company
Ewan McNicol
Spencer, Marshall Street Editors
Audio post-production
Grand Central
National television

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