Leo Burnett planning director Martin Weigel defects to Wieden & Kennedy

LONDON - Wieden & Kennedy Amsterdam has poached the Leo Burnett planning director, Martin Weigel, to take on the role of head of planning at the agency.

Wieden & Kennedy... new hire
Wieden & Kennedy... new hire

In his new role, Weigel will head the agency's planning function across its entire client base, which includes Nike, Diageo and Nokia. He will take up the new position in July.

While at Leo Burnett, Weigel took the planning lead on the agency's global Kellogg and pan-European iShares accounts.

His career has also included stints at JWT London and New York as its global planning director, and as the head of planning for Latin America at JWT São Paulo.

Lee Newman, the managing director at Wieden & Kennedy Amsterdam, said: "We're impressed with Martin's vision for what planning can contribute at a creative agency like Wieden & Kennedy. He really seems to grasp what's possible and we're excited to have him on board, helping to lead the work for each of our clients."

Weigel said: "When Wieden & Kennedy first called me, it felt as if I'd finally been invited to run away and join the circus. My excitement comes with a sense of responsibility. There's a lot to do and achieve and Wiedens has a considerably more formidable past to beat than most. "

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published