Leo Burnett unit wins P&G US interactive work

- Procter & Gamble has named Giant Step, the digital marketing unit of Leo Burnett, to the task of creating a new corporate website.

- Procter & Gamble has named Giant Step, the digital marketing unit of Leo Burnett, to the task of creating a new corporate website.

In addition, P&G has assigned the digital shop to strategic consulting and website building work for the Vidal Sassoon and Pert Plus brands. Giant Step's other clients include United Airlines, Hallmark, Pillsbury and Arthur Andersen.









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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).