Leo Burnett unveils spot for new Fiat Punto

Fiat has developed a television campaign through Leo Burnett to launch the new Fiat Punto.

The ad, which features The Cure's track Inbetween Days, is the latest creative extension of Burnett's Spirito di Punto campaign.

The creative aims to suggest that the new-look Punto has been injected with a new lease of life, through a redesign, which brings out a lively spirit in both the car and the driver.

The spot opens with a couple driving around the outskirts of Rome while on holiday. The female driver is excitedly talking to her boyfriend about the sights. She notices he has fallen asleep and decides to wake him up.

She tries turning up the stereo, which has no effect, and then attempts to jolt him awake by tightly negotiating a roundabout.

Spying a man using a pneumatic drill on the road the girl pulls up next to the noise, which also fails to wake her partner. Then she drives down a flight of steps.

Finally, the woman looks across the road to a cafe and sees a handsome man. They smile at each other. The spot finishes as the boyfriend casually opens one eye, and reprimands her with a playful "Oi".

The ad will be supported by press and outdoor. Media planning and buying is by MediaVest.

The campaign was art directed and written by Angus Macadam and Paul Jordan.

Direction was by Steve Reeves through Another Film Company.

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