Leo Burnett wins $65 million allergy brand account

- The US pharmaceutical company, Hoechst Marion Roussel, has moved the $65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.

- The US pharmaceutical company, Hoechst Marion Roussel, has moved the $65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.

Other competing agencies were not disclosed, but the incumbent ,Medicus Communications, New York, which is a division of the McManus Group, did not take part in the review. However, it retains trade advertising for the drug.

Medicus had worked with Hoechst since 1985.





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