LeoVegas to sponsor Celebrity Juice on ITV2

LeoVegas, the mobile casino brand, has signed up to be the new sponsor of Celebrity Juice, the primetime ITV2 celebrity comedy panel show.

Celebrity Juice: features Holly Willoughby, Keith Lemon and Gino D'Acampo
Celebrity Juice: features Holly Willoughby, Keith Lemon and Gino D'Acampo

The deal is the second TV sponsorship deal for LeoVegas, which has previously sponsored truTV, the comedy and competition channel. It takes the prime spot from last year’s sponsor Kellogg’s Squares.

The media buying team from The Broadcast House negotiated the sponsorship.

The sponsorship will start when the show returns to screens in September and covers all episodes of the 14th series, including the Christmas Special.

LeoVegas branding will appear online and on mobile, including the show's website and catch-up content on ITV Player and ITV.com.

LeoVegas will support the sponsorship through their existing social media channels.  

The creative, entitled "dress like a lion", has been produced by Now and focuses on LeoVegas’s lion mascot, Leo. The lion will try on an array of flamboyant outfits, like those worn by the show’s host, Keith Lemon.

LeoVegas's UK country manager, Shenaly Amin, said: "Celebrity Juice is a fun and irreverent show, which fits the LeoVegas brand perfectly.

"Since launching in the UK last year TV has played an important role in our marketing activity and we’re confident that Celebrity Juice will help us introduce the key young adult demographic to the fun and excitement of LeoVegas."

Jason Spencer, ITV’s business development director, said: "The last series of Celebrity Juice attracted 11.2 million viewers across the series with more than 16 per cent of those in the 16-34 age bracket."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More