Perhaps our life in the colonies has advanced more than expected.
Canada’s two leading advertising organisations, the Institute of
Canadian Advertising (representing agencies) and the Association of
Canadian Advertisers (representing clients) have co-existed quite
successfully in recent years. We co-published a booklet on agency
searches last year and one on agency remuneration this year. And in mid-
October, the two associations collaborated on a joint conference on
advertising effectiveness and client/agency relationships - held on the
same day as our respective (and separate) annual meetings.
So, in Canada at least, there is no knife-sticking when the ICA and ACA
put their arms around one another.
John Sinclair, Institute of Canadian Advertising, Toronto, Canada