LETTERS: CLIENT/AGENCY RELATIONS; Canada leads UK in good relations in the ad industry

Perhaps our life in the colonies has advanced more than expected.

Perhaps our life in the colonies has advanced more than expected.

Canada’s two leading advertising organisations, the Institute of

Canadian Advertising (representing agencies) and the Association of

Canadian Advertisers (representing clients) have co-existed quite

successfully in recent years. We co-published a booklet on agency

searches last year and one on agency remuneration this year. And in mid-

October, the two associations collaborated on a joint conference on

advertising effectiveness and client/agency relationships - held on the

same day as our respective (and separate) annual meetings.

So, in Canada at least, there is no knife-sticking when the ICA and ACA

put their arms around one another.

John Sinclair, Institute of Canadian Advertising, Toronto, Canada


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