LETTERS: D&AD JURIES; We must nurture female creatives

Last year, I was lucky enough to be included as one of the two female judges of the D&AD awards. I wrote to Campaign then with frustration that this could not possibly give a fair overview. It is an indictment of our industry that there are so few women creatives, but D&AD really has to try harder to get creative women into the judging system. Saying that there are no good female creatives out there is bollocks, they’re out there - we’ve all just got to try a lot harder to recognise them and encourage them to keep going in this male-dominated world that D&AD stands for today.

Last year, I was lucky enough to be included as one of the two female

judges of the D&AD awards. I wrote to Campaign then with frustration

that this could not possibly give a fair overview. It is an indictment

of our industry that there are so few women creatives, but D&AD really

has to try harder to get creative women into the judging system. Saying

that there are no good female creatives out there is bollocks, they’re

out there - we’ve all just got to try a lot harder to recognise them and

encourage them to keep going in this male-dominated world that D&AD

stands for today.



That is, of course, unless I’ve missed something and all the consumers

today are men.



Helen Langridge, Helen Langridge Associates, London WC1



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