I want to draw the ad industry’s attention to its failure to portray
aspirational male figures with thinning hair. Can you think of a single,
smouldering Levi’s hero who has a receding hairline, let alone a bald
Of course you can’t. The trouble is the industry just can’t look
baldness in the face - unless, of course, the bald man is the ‘loser’ or
some sort of comical figure.
In the UK, 50 per cent of men are affected by male pattern baldness, so
not only is the absence of these people in ads misrepresentative of the
population, it’s also very hurtful.
Losing your hair can be a very painful thing, especially if you’re still
Julian Picksy, Clarence Gate Gardens, London NW1