LETTERS: SPONSORSHIP; ITC regulates the ads sponsors run in breaks of show

In reference to the story ‘John Smith’s bitter to sponsor new TV series by Jack Dee’ ( Campaign, 1 December), there was a slight but very important omission from the comment I made to Campaign’s reporter.

In reference to the story ‘John Smith’s bitter to sponsor new TV series

by Jack Dee’ ( Campaign, 1 December), there was a slight but very

important omission from the comment I made to Campaign’s reporter.



John Smith’s can, contrary to your story, run advertisements for its

products within and around the breaks of the show it sponsors, the Jack

Dee Show. However, if the John Smith’s ads featuring Jack Dee were

shown, this would be in contravention of ITC rules that state:

‘Advertisements featuring a leading performer in a programme must not be

scheduled in breaks in or adjacent to that programme.’



Suzanne Prance, ITC, London W1



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