LETTERS: UNFAIR CRITICISM; Don’t slag me off without a reason

I am disappointed that Andrew Downes found it necessary to dismiss my opinions as ‘crap, bullshit and twaddle’ (Campaign letters, 24 November). I had hoped that any response would be rather more enlightening. Is ‘bullshit and twaddle’ really his only objective opinion?

I am disappointed that Andrew Downes found it necessary to dismiss my

opinions as ‘crap, bullshit and twaddle’ (Campaign letters, 24

November). I had hoped that any response would be rather more

enlightening. Is ‘bullshit and twaddle’ really his only objective

opinion?



My letter was in response to an article by Stuart Bull (which also

contained a ‘creature’ analogy). My comments were about agency

structures and attitudes. I believe that agencies should be looking at

complete communication between clients and their markets. I believe that

they should be willing to consider alternative uses of media and

challenge traditional advertising formats. Current examples include BT’s

payphone video with Dave Stewart, Radio 1’s ‘as it is’ film, and Rainey

Kelly Campbell Roalfe’s ‘Miller Time’.



I am talking about opportunities that exist for all agencies,

particularly those with an open-minded approach to the way they meet

their clients’ objectives.



If Andrew wants to slate my opinions, I would appreciate some

justification to back up his remarks.



Robert Bryant, BA (Hons) Ad Management, Bournemouth University



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