Levi’s colonises CPA Scorah’s talking sites for Twisted push

Levi’s last week became the first advertiser to buy CPA Scorah’s talking poster sites.

Levi’s last week became the first advertiser to buy CPA Scorah’s

talking poster sites.



Starcom Motive’s international media manager Leticia Garcia and head of

outdoor Steve Parker brokered the deal with CPA managing director Carl

Pickford. The deal provides Levi’s with approximately 100 talking

posters in the washrooms of pubs, bars and clubs.



The ads running on the sites are an extension of the cross-media

campaign for Levi’s Twisted Engineered Jeans range. Creative is by

Bartle Bogle Hegarty.



The talking posters are a new phenomenon. A recorded voice is activated

when someone gets close to the poster. A 20-second execution is then

played, one for women and a different one for men. ’People have been

biting my hand off for these posters,’ said Pickford, who is negotiating

to secure more sites, ’but Levi’s was first to sign on the dotted

line.’



Venues for the sites, which will carry the Levi’s ads for a month,

include the Hippodrome, Camden Palace, the Sun and 13 Cantons, Brixton

Academy, Cream in Liverpool, and the Aqua Bar and Cafe in

Manchester.



Garcia said: ’The innovative twist to this media vehicle fits the

’Twisted original’ campaign perfectly. We can communicate the product

USP in a highly targeted environment, and provide our young audience

with entertainment at the same time.’