Levi's "Circles" by FCB West

Inclusivity has become a hot topic among brands.

Levi’s is the latest to champion this message, in a new ad aiming to show how different people are connected through music, dance and optimism. The joyful spot shows diverse people across cultures and countries dancing in circles to the soundtrack of Jain’s Makeba – many of whom are wearing Levi’s jeans of course. It is the latest instalment in the "Live in Levi’s" brand campaign. 

Credits

Client
Chief marketing officer
VP, global marketing
Director, global marketing
Manager, global marketing
Agency
Chief creative officer
SVP, group creative director
Art director
Copywriter
Senior producer
SVP, group management director
Account supervisor
Chief strategy officer
Planning director
Production company
Director
Director of photography
Executive producers
Editor
Post
Media agency
OMD