Levi's hires Draft FCB and House Worldwide for global marketing duties

Be the first to comment
Levi's: this is a pair of Levi's by Wieden & Kennedy Portland
Levi's: this is a pair of Levi's by Wieden & Kennedy Portland

Levi's has appointed Interpublic's Draft FCB and House Worldwide to handle global marketing for the brand.

The jeans manufacturer previously worked with Wieden & Kennedy, but has chosen to work with a combined team from the two agencies. Its most famous advertising was created by Bartle Bogle Hegarty, of which it was a founding client.

Levi's claims the new arrangement will allow it to tap into creativity at a local and global level.

House Worldwide was founded in March 2013 by former Publicis Worldwide chief operating officer Richard Pinder.

Pinder said: "Levi’s is the brand whose advertising in the '80s convinced me to get into the industry. To win this account is a dream come true."

OMD remains Levi's media agency.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published