Levi's hires Draft FCB and House Worldwide for global marketing duties

Levi's has appointed Interpublic's Draft FCB and House Worldwide to handle global marketing for the brand.

Levi's: this is a pair of Levi's by Wieden & Kennedy Portland
Levi's: this is a pair of Levi's by Wieden & Kennedy Portland

The jeans manufacturer previously worked with Wieden & Kennedy, but has chosen to work with a combined team from the two agencies. Its most famous advertising was created by Bartle Bogle Hegarty, of which it was a founding client.

Levi's claims the new arrangement will allow it to tap into creativity at a local and global level.

House Worldwide was founded in March 2013 by former Publicis Worldwide chief operating officer Richard Pinder.

Pinder said: "Levi’s is the brand whose advertising in the '80s convinced me to get into the industry. To win this account is a dream come true."

OMD remains Levi's media agency.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).