Levi's hires Draft FCB and House Worldwide for global marketing duties

Levi's has appointed Interpublic's Draft FCB and House Worldwide to handle global marketing for the brand.

Levi's: this is a pair of Levi's by Wieden & Kennedy Portland
Levi's: this is a pair of Levi's by Wieden & Kennedy Portland

The jeans manufacturer previously worked with Wieden & Kennedy, but has chosen to work with a combined team from the two agencies. Its most famous advertising was created by Bartle Bogle Hegarty, of which it was a founding client.

Levi's claims the new arrangement will allow it to tap into creativity at a local and global level.

House Worldwide was founded in March 2013 by former Publicis Worldwide chief operating officer Richard Pinder.

Pinder said: "Levi’s is the brand whose advertising in the '80s convinced me to get into the industry. To win this account is a dream come true."

OMD remains Levi's media agency.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More