Levi's hires Draft FCB and House Worldwide for global marketing duties

Levi's has appointed Interpublic's Draft FCB and House Worldwide to handle global marketing for the brand.

Levi's: this is a pair of Levi's by Wieden & Kennedy Portland
Levi's: this is a pair of Levi's by Wieden & Kennedy Portland

The jeans manufacturer previously worked with Wieden & Kennedy, but has chosen to work with a combined team from the two agencies. Its most famous advertising was created by Bartle Bogle Hegarty, of which it was a founding client.

Levi's claims the new arrangement will allow it to tap into creativity at a local and global level.

House Worldwide was founded in March 2013 by former Publicis Worldwide chief operating officer Richard Pinder.

Pinder said: "Levi’s is the brand whose advertising in the '80s convinced me to get into the industry. To win this account is a dream come true."

OMD remains Levi's media agency.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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