Levi's unveils 'shoppable' film in global campaign

Levi's has launched a video platform as part of its 'Live in Levis' campaign, showing the many ways people across the world wear their Levis.

Levi's: campaign highlights people's love for their jeans
Levi's: campaign highlights people's love for their jeans

Created by AKQA, the campaign uses a video that lets viewers click-to-buy the denim products featured.

The video's theme is inspired by the fact that nearly everyone in the modern world owns, or has owned, a pair of Levi’s jeans.

It is hosted on Levi's website and invites consumers to upload images or messages to tell stories about their favourite moments wearing Levi’s products.

Users can also view a variety of individuals and their denim profiled on the site, from street-style star and Londoner Julia Sarr-Jamois to Japanese boxer Nao Tsuchiyama, all of whom explain their love of their favourite pair of jeans.

The campaign is part of the brand's $96m global campaign.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More