Levy builds Saatchis below-the-line with Triangle acquisition

The Publicis group is bolstering the below-the-line power of its

Saatchi & Saatchi subsidiary with the takeover of Triangle, the UK's

biggest independent marketing communications group.



Triangle will work in partnership with Saatchis servicing the direct

marketing and below-the-line needs of some of its major clients. The

acquisition will also be a precursor to the extension of the Triangle

brand to Europe.



The announcement of the sale - for an undisclosed sum - is the climax of

months of secret negotiations.



Maurice Levy, the Publicis chairman, said: 'We knew when we bought

Saatchis last summer that this was a weakness we had to address.'



Kevin Twittey, one of Triangle's founding partners, said the cost and

potential problems of developing Triangle's business internationally had

prompted the search for a partner.



Triangle, in business for 26 years, has a client list including Britvic,

BT, Cadbury, Glaxo SmithKline and Woolworths. Nearly 200 people are on

the payroll.



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