The Publicis group is bolstering the below-the-line power of its
Saatchi & Saatchi subsidiary with the takeover of Triangle, the UK's
biggest independent marketing communications group.
Triangle will work in partnership with Saatchis servicing the direct
marketing and below-the-line needs of some of its major clients. The
acquisition will also be a precursor to the extension of the Triangle
brand to Europe.
The announcement of the sale - for an undisclosed sum - is the climax of
months of secret negotiations.
Maurice Levy, the Publicis chairman, said: 'We knew when we bought
Saatchis last summer that this was a weakness we had to address.'
Kevin Twittey, one of Triangle's founding partners, said the cost and
potential problems of developing Triangle's business internationally had
prompted the search for a partner.
Triangle, in business for 26 years, has a client list including Britvic,
BT, Cadbury, Glaxo SmithKline and Woolworths. Nearly 200 people are on