Levy builds Saatchis below-the-line with Triangle acquisition

The Publicis group is bolstering the below-the-line power of its

Saatchi & Saatchi subsidiary with the takeover of Triangle, the UK's

biggest independent marketing communications group.

Triangle will work in partnership with Saatchis servicing the direct

marketing and below-the-line needs of some of its major clients. The

acquisition will also be a precursor to the extension of the Triangle

brand to Europe.

The announcement of the sale - for an undisclosed sum - is the climax of

months of secret negotiations.

Maurice Levy, the Publicis chairman, said: 'We knew when we bought

Saatchis last summer that this was a weakness we had to address.'

Kevin Twittey, one of Triangle's founding partners, said the cost and

potential problems of developing Triangle's business internationally had

prompted the search for a partner.

Triangle, in business for 26 years, has a client list including Britvic,

BT, Cadbury, Glaxo SmithKline and Woolworths. Nearly 200 people are on

the payroll.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).