Lexus celebrates astronaut Scott Kelly's record-breaking space trip

The return to Earth of US astronaut Scott Kelly after a record-breaking 340 days in space provided car brand Lexus with an opportunity to play up the safety features of its RX model.

Lexus celebrates astronaut Scott Kelly's record-breaking space trip

Kelly’s landing in Kazakhstan on Tuesday night was live-streamed on Time.com, which has been following Kelly with a documentary series, sponsored by Lexus and called ‘A Year In Space’.

A custom spot was created as an introduction to the livestream, featuring footage from space homecomings throughout history and showing a little girl in an astronaut’s suit returning home in the back of a Lexus RX.

The ad bills the car as ‘the official luxury crossover of getting home safe’ and the voiceover states: "While others keep our astronauts safe, we’ll help take care of our future astronauts."

Brand: Lexus

Agency: Team One

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