Lexus 'hybrid drive' by CHI & Partners

Luxury carmaker Lexus is backing its range of hybrid models with a £6m integrated campaign.

The centrepiece of the campaign, which encompasses billboard, online and magazine activity, is a stylish 40-second TV spot.

The ad, created by CHI & Partners, emphasises the engineering innovations behind Lexus' range of high-performance cars, which it claims have better emissions levels and fuel efficiency than rival premium market brands.

The campaign coincides with the October launch of the LS 600h hybrid power limousine, the new Lexus flagship model. An extended 60-second version of the ad will run on Virgin Atlantic services through to Christmas.