LG 'Touch Phone' by Rainey Kelly Campbell Roalfe/Y&R

Rainey Kelly Campbell Roalfe/Y&R has launched a series of sponsorship idents for LG, which intertwine the everyday with a bit of soul.

The idents, which will run on Channel 4 and E4, feature a soul singer narrating everyday scenarios, unbeknown to the characters in which he shares the various settings, but focuses on the features of the LG Touch Phones.