Liam Reynolds departs NI for CBS Outdoor

CBS Outdoor has appointed Liam Reynolds, the News International trading director, as its national sales director and is also set to hire Dan Cresta, Naked Communications' strategy director, for a senior client-facing role.

CBS Outdoor: hires Liam Reynolds
CBS Outdoor: hires Liam Reynolds

Reynolds replaces Peter Charlton, who left CBS Outdoor this month to become the sales director of Adshel, the Clear Channel Outdoor joint venture, in Australia.

Reynolds, in his new role, will lead the agency and specialist sales teams and report to Mark Chippendale, the commercial director who joined CBS Outdoor in August.

Cresta will join CBS Outdoor to lead the media owner's relationships with clients.

He has been at Naked since 2001 and before that at Universal McCann, Mindshare and PHD, working in media.

CBS's move to bolster its commercial team follows the arrival of the former Toyota and Thames Water marketer Mike Moran as the managing director in January.