Lib Dems hire The Assembly

LONDON - The Liberal Democrat Party has hired creative collective The Assembly to handle its marketing in the run-up to this year's general election.

Liberal Democrats: hires The Assembly
Liberal Democrats: hires The Assembly

The brief will cover party political broadcasts, advertising and the creation of digital and tactical marketing mater-ial. The Assembly won the business in a six-way pitch.

The Liberal Democrats' campaign, which will break once the general election has been called, to emphasise the party's differences from Labour and the Conservatives.

The party's planned activity follows the start of the Conservatives' election campaign last week, with an outdoor drive featuring a prominent picture of leader David Cameron.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published