Liberty appoints TBWA

- Liberty, the upmarket London retailer, has appointed TBWA GGT Simons Palmer to its estimated £1 million ($1.6 million) account following a head to head pitch with J.Walter Thompson.

- Liberty, the upmarket London retailer, has appointed TBWA GGT Simons Palmer to its estimated £1 million ($1.6 million) account following a head to head pitch with J.Walter Thompson.

Liberty parted company with its agency of two years, Bean Andrews Norways Cramphorn, in December.

TBWA will break new press and poster work in the autumn with a creative idea developed by the TBWA creative director Trevor Beattie and art director Bil Bungay, the pair who successfully relaunched French Connection with the "fcuk" campaign.

Paul Bainsfair, the chairman at TBWA, said: "We feel extremely privileged to be handling the advertising for Liberty - it is famous the world over. We are looking forward to playing our part in driving the business forward over the coming years."





Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).