Liberty Surf awards its pounds 15m UK media account to Starcom

Starcom Motive has grabbed the pounds 15 million UK media account for the free internet service provider Liberty Surf after a pitch against MediaCom TMB and New PHD.

Starcom Motive has grabbed the pounds 15 million UK media account

for the free internet service provider Liberty Surf after a pitch

against MediaCom TMB and New PHD.



Liberty Surf, which was formed in April 1999, appointed WCRS to its

creative account last month.



The company is the largest internet service provider in France and

boasts operations in Germany, Spain, The Netherlands, Sweden, Norway and

Denmark.



Liberty Surf, which is backed by the LVMH chairman, Bernard Arnault, and

Kingfisher, the UK retail group, moved into the UK internet market when

it paid pounds 40 million to acquire the X-Stream network in March.



X-Stream, which was the UK’s first free internet service provider, has

been rebranded as Liberty Surf UK.



Paul Shalet, Liberty Surf’s commercial director, said: ’We chose Starcom

because it offered an in-depth understanding of the challenges facing

the sector.’



Starcom is co-ordinating a multimedia campaign that kicks off this week

with the pounds 5 million launch of the service via a national press and

radio campaign. A national TV campaign will follow in June.



’It’s great to be able to work with a leading player who has a track

record of success and who is committed to building the Liberty Surf

brand in the UK,’ Steve Clark, Starcom’s group director, said.



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