Libratone launches 360-degree music video for drum and bass act Sigma

Libratone has released a 360-degree music video made up of fan footage to promote the brand's new speakers.

(If viewing on mobile click here to open in YouTube and get the full 360 experience)

Libratone commissioned the video to launch its new Zipp speaker range across Europe. The brand’s 360 speaker is designed to be put in the centre of a room, so the idea was for fans to create house parties around the world.

Antidote created the the music video, which showcases a track called Nightingale by British drum and bass act, Sigma. Fans of the band who contacted them through Twitter were given Zipp speakers with 360-degree cameras and told to film themselves partying.

The video was art directed and copywritten by Toby Derham at Antidote. It was directed by WVLFCVB through Unit 9.

Simon Peschke-Køedt, the global marketing director for Libratone, said: "We’ve got huge ambitions for Libratone and this speaker launch is a big deal for us. It’s a highly competitive marketplace so we needed to do something special. And creating an ad campaign telling people why they should buy our speaker was never going to cut it.

"Antidote understood this and shared an audacious idea at the pitch which we fell in love with immediately, but more than that they, somehow convinced us that it would be possible. And then made it happen. We can’t wait to see how people respond to it."


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