Lida hires Trefor Thomas as CCO

Lida has hired Trefor Thomas, an executive creative director at SapientNitro, as its first chief creative officer following the departure of the executive creative director, Nicky Bullard.

Thomas: taking responsibility for Lida UK’s creative output
Thomas: taking responsibility for Lida UK’s creative output

In his new role, Thomas will be in charge of Lida’s creative product in the UK, including work for clients such as Boots,, Ikea, NatWest and O2. As Lida expands internationally, Thomas’ responsibilities could grow accordingly.

He will report to Victoria Fox, the Lida chief executive.

Thomas was promoted to executive creative director at SapientNitro in October 2014 and looked after the agency’s digital engagement and multichannel business in London, working on brands such as Harley-Davidson, Sky and TUI Group.

Before joining SapientNitro as a creative director, Thomas had the same role at Brand Advocate, an agency he co-founded in 2008. Before that, he was an integrated creative director at Saatchi & Saatchi in London and Asia-Pacific. 

Fox said: "Trefor’s passion and drive, coupled with his multiplatform and award-winning expertise, made him the perfect person to strengthen the creative agenda across all Lida clients. 

"I am excited for the team and for our fantastic clients who will benefit from Trefor’s experience and track record."

Bullard left Lida to join MRM Meteorite as its chairman and chief creative officer last month.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).