Lida wins Alzheimer's Society's direct and digital

Lida has been awarded the direct and digital fundraising account for dementia charity the Alzheimer's Society following a competitive pitch.

Alzheimer's Society: 2009 TV campaign
Alzheimer's Society: 2009 TV campaign

The agency has been charged with creating campaigns to increase the number of supporters the charity has as well as encouraging more people to participate in its events such as the Memory Walks that take place each autumn.

The consultancy Freestyle Marketing handled the pitch process, which was separate from the charity's ongoing pitch to find an advertising agency to create a brand campaign.

Jon Bodenham, the fundraising director at the Alzheimer’s Society, said: "Dementia is arguably the largest health issue we currently face as a society. However charitable support does not currently reflect this.

"Lida’s direct and digital reputation and experience in developing and delivering effective, strategic campaigns speaks volumes and we were impressed by their understanding of our challenge."

There are currently 800,000 people affected by dementia in the UK and by 2021 there are predicted to be up to one million people with the disease.

Matthew Heath, chairman and chief strategy officer at Lida, said he was "confident" that the agency would "deliver a deep customer engagement strategy that in turn will help improve the lives of people with dementia".

The Government’s health body Public Health England hired DLKW Lowe to create a major dementia campaign over the next two years after a competitive pitch.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).