Lida wins brief for Virgin Holidays DM

Virgin Holidays has appointed Lida to handle its £5 million direct marketing account.

Virgin Holidays: Lida's win consolidates its creative arrangements into M&C Saatchi Group
Virgin Holidays: Lida's win consolidates its creative arrangements into M&C Saatchi Group

The agency won the business after a final head-to-head pitch against Archibald Ingall Stretton. Kitcatt Nohr Digitas and TMW were knocked out earlier in a process conducted by Creativebrief.

Lida's hiring consolidates Virgin Holidays' creative arrangements into the M&C Saatchi Group after the recent appointment of its sister ad agency to the above-the-line account.

A review of the Virgin Holidays business began in April. M&C Saatchi was appointed in August to handle the Virgin Holidays advertising account, bringing an end to its "Rockstar Service" proposition launched by MCBD in 2010.

MCBD merged with Dare shortly afterwards and Virgin Holidays moved its entire creative business into Dare's sister agency Elvis.

Virgin Holidays' media buying, currently handled by Manning Gottlieb OMD, is unaffected by the move.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More