Lidl "Daffodils" by TBWA\London

Lidl is continuing it's "#LidlSurprises" campaign with an ad that addresses misconceptions about the quality of the retailer's daffodils.

The film opens with a snapshot message from "anti-advocate" Samantha, claiming "The daffs at Lidl always look as though they wouldn’t even last a couple of days".

The film then cuts to Lidl’s daffodil supplier farm in Norfolk, run by Mark Eves, who explains how each individual flower is handpicked and can last up to ten days.