Lidl "TrolleyCam" by Chemistry

Lidl seems to have taken some inspiration from Gogglebox, in its new campaign that fixes a camera to trolleys to catch shoppers' reactions in stores.

"TrolleyCam" uses no actors, just real shoppers chosen to represent the range of Lidl’s customers.

The filming took place in four stores across Ireland, where the campaign is running across TV, online, print, radio, digital, and out-of-home platforms.

Credits

Agency
Planning director
Agency producer
Executive creative director
Deputy creative director
Copywriter
Digital strategy
Production company
Director
Executive producer
Production coordinator
Lead researcher
Cinematographer
Cinematographer
Production design
Post production
Editor
Assistant editor
Colourist
Flame artist
Graphics
Music
Copyright title
Rearranger
Voiceover
Recording studio
Sound engineer