Lifeline: Arena Media

The boutique media shop has been through a buyout as well as the loss of its founders and key senior executives.

Steve Booth is the chief executive of Arena Media
Steve Booth is the chief executive of Arena Media

June 2004: In 1992, the two-year-old KLB media boutique had mutated into Booth Lockett Makin, headed by Steve Booth, Nick Lockett and Charlie Makin. In 1998, it stayed ahead of the game by launching Quantum, which begins carving out a more-than-decent reputation in the marketplace, not least under the stewardship of Dan Clays, promoted internally to become the unit's managing director in June 2004.

January 2008: BLM is acquired by Havas Media for £20 million and Booth becomes the chief executive of the newly renamed Arena BLM. The deal also incentivises existing shareholders including Clays and the joint managing directors, Pippa Glucklich and Pedro Avery.

May 2010: The agency is now rebranded Arena Media. Of the founders, Booth and Makin remain; but Lockett has now left. The agency is now even more closely tied into the Arena network internationally - and it adopts a new positioning mantra of "People, passion and performance". Quantum becomes Arena Quantum under Clays as the managing director.

March 2012: Clays leaves to join OMD, Glucklich moves up to take the role of chief operating officer, Avery becomes the managing director and Justin Gibbons merges his consultancy, Work Research, into the agency and becomes the creative director.

October 2012: Now the agency is rocked to its very foundations when Glucklich announces she's to join Starcom as its new managing director. She's the fourth senior executive (as well as Clays, the agency has also parted company with the former chief operating officer Paul van Barthold and is set to lose its head of planning, Sarah Heyworth) to resign this year. Makin had also left in 2011.

Fast forward ...

April 2014: When Arena is merged with fellow Havas Media agency Cake, it's assumed that Cake's chief executive, Mike Mathieson, will lead the enlarged operation. So it's not a surprise when the industry's ultimate survivor (but not yet a dinosaur) Booth decides to retire in Ipanema, Rio de Janeiro and run a cocktail bar on the beach by the name of Coco Loco.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published