Lilt climbs into the wrestling ring

The Lilt ladies step into a wrestling ring to battle it out against the UK’s top weather forecasters in Mother’s new campaign for the Coca-Cola-owned soft drink.

The Lilt ladies step into a wrestling ring to battle it out against

the UK’s top weather forecasters in Mother’s new campaign for the

Coca-Cola-owned soft drink.



Blanche Williams and Hazel Palmer star in a spoof World Wrestling

Federation-style bout against the TV prophets of doom, Bill Giles and

Ian McCaskill.



Billed as the ’dark cloud destroyers’, the lively and colourful ladies

throw their opponents - aka the ’rainy boys’ - on to the ring ropes to

overcome the weathermen’s miserable predictions of rain and thunder. One

of their moves, described as the ’pineapple and grapefruit crush’,

involves the ladies sandwiching the two men between them.



By forcing the men to take a sip of the grapefruit and

pineapple-flavoured drink, the women make the storm clouds disappear and

the sun come out.



McCaskill is ordered to ’Add some sun into your life, you gloomy little

man’. The campaign’s endline is ’makes the sun shine’.



Andrew Harrison, the consumer marketing director at Coca-Cola Great

Britain, said: ’Lilt is one of our local brands and we welcome the

opportunity to produce advertising that reflects British attitudes. In

this example, using the British obsession with good and bad weather - a

little bit of sunshine makes us all feel a little bit happier.’



Jim Thornton, a creative director at Mother, said: ’The formula for the

latest Lilt ladies scene-stealer was simple. Take the Lilt ladies, add

the nation’s favourite weathermen, some WWF wrestling moves, then sit

back and enjoy the results. It should hopefully brighten things up this

summer.’



Mother won the pounds 3 million Lilt account from McCann-Erickson in

July 1997.



Universal McCann continues to handle the media on the account. The new

campaign was directed by Lemoine Miller through @radical.media.



Harrison added: ’After 25 years in the UK, Lilt holds an important

position in the market. More than 80 per cent of people have tried it.’



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