The Lilt ladies step into a wrestling ring to battle it out against
the UK’s top weather forecasters in Mother’s new campaign for the
Coca-Cola-owned soft drink.
Blanche Williams and Hazel Palmer star in a spoof World Wrestling
Federation-style bout against the TV prophets of doom, Bill Giles and
Billed as the ’dark cloud destroyers’, the lively and colourful ladies
throw their opponents - aka the ’rainy boys’ - on to the ring ropes to
overcome the weathermen’s miserable predictions of rain and thunder. One
of their moves, described as the ’pineapple and grapefruit crush’,
involves the ladies sandwiching the two men between them.
By forcing the men to take a sip of the grapefruit and
pineapple-flavoured drink, the women make the storm clouds disappear and
the sun come out.
McCaskill is ordered to ’Add some sun into your life, you gloomy little
man’. The campaign’s endline is ’makes the sun shine’.
Andrew Harrison, the consumer marketing director at Coca-Cola Great
Britain, said: ’Lilt is one of our local brands and we welcome the
opportunity to produce advertising that reflects British attitudes. In
this example, using the British obsession with good and bad weather - a
little bit of sunshine makes us all feel a little bit happier.’
Jim Thornton, a creative director at Mother, said: ’The formula for the
latest Lilt ladies scene-stealer was simple. Take the Lilt ladies, add
the nation’s favourite weathermen, some WWF wrestling moves, then sit
back and enjoy the results. It should hopefully brighten things up this
Mother won the pounds 3 million Lilt account from McCann-Erickson in
Universal McCann continues to handle the media on the account. The new
campaign was directed by Lemoine Miller through @radical.media.
Harrison added: ’After 25 years in the UK, Lilt holds an important
position in the market. More than 80 per cent of people have tried it.’