Lindt to launch TV ad campaign

Lindt, the chocolate manufacturer, is to launch a national TV

advertising campaign and target 4.5 million homes with a door-to-door

sampling blitz as part of a promotion for its global brand Lindor. The

£1m TV work is titled 'Lady in Red' and created by RSCG Italy and

adapted for the UK by banc.



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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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